Hi Brandbook
| Hi is a Dutch telecom company which aims at young adults as their primary target group. With this brand book they wanted to inspire their managers to ‘live the lives of their target group’ instead of looking in from the outside. That's why we chose to make the brand book look like an agenda as used daily by a young adult. It's filled with pictures, stickers, concert and train tickets, flyers, a beer mat with phone numbers, you name it; it's is in there!
The book contains several scratch ink tests, 5 double blind fold out pages, stickers, a letter of resignation (in case you fail the scratch tests), lots of illustrations, UV spot ink and a huge pop-up! All in all a fantastic project to work on!