Identity Trapped in Suburbia
The logo is generated by the Captcha technique. Captcha is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a human. The process involves a computer asking a user to complete a simple test which the computer is able to grade.
The letterhead, envelope and business card have a security pattern which are normally used in the inside of an envelope. This pattern would prevent people to read the information inside a closed envelope. But since we like to distort human behavioural patterns, we decided to have the whole envelope inside out.