We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.

Trapped in Suburbia started beginning of 2004 in the suburb 'Mariahoeve' in the Hague, the Netherlands. It started with Cuby Gerards and Karin Langeveld working from their home in a tiny apartment on the third flour. And because we like to use humor in our work we thought it was a good idea put a little humor in the name as well. We are now located in the old Caballero Factory, which is a very inspiring place to be.

At the moment we are working with 4 designers, an part-time illustrator and an office assistant.

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